Adobe’s new generative AI tools for video are absolutely terrifying

Oh, you thought the possibilities of generative AI were terrifying enough? Well, we have bad news for you. Adobe just released a video showcasing its Adobe Firefly video template, and it’s full of baffling generative AI tricks.

“Adobe is using the power of generative AI to deliver the most advanced, accurate editing tools ever in Premiere Pro,” says the cheerful, over-the-top narration, before showing how AI will soon be used to generate objects that did not exist. Before, remove unwanted objects, expand scenes and create generated backgrounds.

The video points out that “content identifying information” will “always transparently indicate whether AI has been used,” but that obviously doesn’t go any further than the Adobe program itself. With streamers and films already facing criticism for introducing AI into their final products, it seems inevitable that technological advancements like this will only make it harder and harder to detect what’s real on our screens. screens.