‘What? Things change!’ ‘I’m a Mac Guy’ Actor Justin Long Makes New Commercial for Windows PCs

Hey, remember those “I’m a Mac” TV commercials from 20 years ago? Qualcomm and Microsoft hope you do.

As spotted by The edgeQualcomm slipped a little nod to Apple’s famous advertising campaign into its Computex 2024 opening speech.

Justin Long appears in new pro-Windows ad

From around 1:17:00 in the opening speech you can see a short video in which actor Justin Long (Herbie: fully charged, Live Free or Die Hard) is so annoyed by his Mac flooding him with notifications that he starts looking for a Windows PC with Qualcomm Snapdragon.

At the end of the commercial, he looks into the camera and says “What? Things are changing!”

This is of course a reference to Apple’s old “I’m a Mac, I’m a PC” ads from the mid-2000s. In those ads, Justin Long was a cool, hip young guy representing Macs – and actor John Hodgman was a stuffy middle-aged man in a suit who represented Windows PCs.

Long extolled the virtues of Macs (the main argument at the time was that they weren’t infected with as many viruses as PCs) and generally came away cooler and less annoying than Hodgman.

It’s all part of a recent larger movement to prove that laptops running on Qualcomm’s latest Snapdragon X Elite chipset can be as powerful (if not more) than the best MacBooks. (The new Surface Laptop 7 and Surface Pro 11 are among the recently revealed Snapdragon X Elite-powered PCs). It felt like the “Mac vs. PC” debate ended at least a decade ago, but maybe we’re back.