Threads has 150 million monthly users

Meta’s Threads app now has more than 150 million monthly users, an increase of about 20 million new users since February. Mark Zuckerberg shared the latest user numbers during Meta’s first-quarter earnings call, saying the app “continues to be on the trajectory I hope to see.” The update suggests that Threads continues to grow steadily, […]

Threads has 150 million monthly users

Meta’s Threads app now has more than 150 million monthly users, an increase of about 20 million new users since February. Mark Zuckerberg shared the latest user numbers during Meta’s first-quarter earnings call, saying the app “continues to be on the trajectory I hope to see.”

The update suggests that Threads continues to grow steadily, albeit at a slower rate than its initial explosive growth. The app racked up over 100 million downloads in its first week, but then saw some engagement. But over the past six months, Threads has seen more consistent growth, and Zuckerberg speculated that the service could eventually become Meta’s next app.

Notably, Threads appears to outperform X (formerly Twitter) by some metrics. Estimates from analytics firm Apptopia indicate that Threads has more daily users in the United States than X, Business Insider earlier this week. (X stated daily users worldwide.) Threads also scored another significant victory recently by joining the platform to promote its latest album.

Threads is, for now, unique among Meta’s apps in that it doesn’t contain advertising, so the company doesn’t make money directly from the app. This will likely change at some point, provided Threads continues to expand its reach. Zuckerberg previously said the company would only “focus on monetization” once the app had grown sufficiently.

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