Meta and Google want to strike AI deals with Hollywood studios

Meta and Google are offering millions of dollars to Hollywood studios in hopes of striking licensing deals that could improve their AI-generated video models, according to a report. In Bloomberg. The companies have reportedly offered “tens of millions of dollars,” although it is unclear what will result from the negotiations.

According to the report, Netflix and Disney “do not wish to license their content” but have “expressed interest in other types of collaboration.” Warner Brothers Discovery has reportedly indicated “its willingness to license certain of its programs.”

A Meta spokesperson declined to comment. Google did not immediately respond to a request for comment. It appears the companies are hoping such deals will help advance their video generation tools. Google recently introduced a text-to-video conversion model and tapped Donald Glover to promote its capabilities. Meta is also AI-generated video.

There has been something of an arms race between AI companies to strike licensing deals with media companies. OpenAI and NewsCorp entered into a multi-year agreement to bring news content to ChatGPT earlier this week. Meta also plans to pay publishers for access to “news, photo and video content” to train its AI models, Business Insider .

But as Bloomberg points out, Hollywood studios may have some reservations about such deals. While AI editing tools may be appealing, there is widespread concern in the entertainment industry about how AI companies might use their creative work. This tension came to light this week when Scarlett Johansson accused OpenAI of copying for her “Sky” assistant in ChatGPT after refusing to partner with the company herself. OpenAI claims to have attempted to imitate his voice, although the company has yet to explain that Sam Altman .