Microsoft’s Windows 11 beta testers may start seeing ads in the Start menu

Microsoft is exploring the idea of ​​placing ads in your Windows 11 Start menu. To be precise, it is place advertisements for applications you can find it in the Microsoft Store in the recommended section of the menu. I could hear you sigh in defeat if you’ve ever used Windows 10 a lot: the old operating system also serves ads in the Start menu, as well as for apps you can download. At this time, Microsoft will only serve ads in this release if you live in the United States and are a Windows Insider in the beta channel. You won’t see them if you’re not a beta tester or using an organization-managed device.

Additionally, you can disable ads completely. To do this, simply go to Personalization under Settings, then turn off “Show recommended tips, app promotions and more” in the Start section. Like any other Microsoft experiment, it may never reach wider deployment, but you might want to remember the aforementioned steps since the company has a history of incorporating ads into its desktop platforms . Last year, Microsoft also rolled out experimental promotional spots for its services like OneDrive in the menu that appears when you click on your profile photo.